How Not to Be Ripped-Off by Web Design and Search Engine Optimization Companies

— by Victoria Ring

I first hooked up to the internet (bulletin board service) back in 1992. Back then there were no websites you could visit or photographs and visuals you could view. Instead, a BBS (bulletin board service) was similar to what we now refer to as chatting.

I was not impressed with the internet at this stage of its development. I also did not enjoy paying $100 for an internet service provider to come out to my home and install a modem on my computer which made a bunch of noise. So, I had the service discontinued and did not hook back up to the internet until it became visual (circa 1997.)

Back then, software was not as sophisticated as it is today. At that time, web programmers and designers used keywords in the META-tags to enable people to locate the website. Unfortunately, it did not take long for fraudulent minds to trick the META-tags into accessing web pages that had nothing to do with the search words. Naturally, this made it impossible for people to locate information on the internet, which made it impossible for the internet to grow and be utilized by the public.

One of the methods used by fraudulent people was to use common words in their META-tags, such as free, news, love, etc. When a person typed in a common word like these, they would be taken to the fraudulent website, find it had nothing to do with what they were searching for, click the [back] button and move to another site.

How was this beneficial to the fraudulent website owner? He or she could care less if the person viewed the information on their website or not. They simply wanted to get a recorded click so this would add to their unique visitor statistics. Then, the company would sell ad space (like banners) based upon the number of visitors they received.

I remember one company that sold banner space at the top of their web page for $2,500 per month. They also published their website statistics, which verified they received 1 million unique visitors per month to the website. Of course they never revealed how these visitors were obtained. Unfortunately, the only one who received benefit from this arrangement was the web site owner, not the advertiser.

Of course this is just one common example of how META-tags were used for fraudulent purposes in the past. And this is why the search engines had to develop advanced software programs to minimize the fraud and keep the internet a useful tool for society.  Unfortunately, there are still web design companies out there who still promote the concept of META-tags; but that is only old-school news, especially for major search engines like Google, Yahoo and MSN.

SINCE 2009 MAJOR SEARCH ENGINES RARELY USE KEYWORDS FOR INDEXING

The new technology that major search engines use today is to scan the content of the web page and index the actual text, not just the keywords in the META-Tags.

For example, lets say that I used the following keywords in my META-tags: legal, bankruptcy, chapter 7, chapter 13, etc. However, the text appearing on my actual web page was a photo with a name of: photo101.jpg.  I also had an ENTER button; but nothing else was on the web page.

When the major search engines sent out its spidering software (an automated program that visits and categorizes web pages) the software would determine that the META-tags did not match the content of the web page itself. This causes the web page to be dropped and not indexed at all; resulting in poor or non-existent search engine optimization.

Of course this is just one example of the huge changes going on inside the internet today. Most people do not have the time or knowledge to follow the trends of the internet world. They are only interested in getting a web site on the internet and to be visited by visitors.

WEB TIPS FOR LAW FIRMS

The best advantage that law firms have in providing a web site on the internet is that they do not need to spend very much time marketing. For a law firm, their clients are only in their local area; they are not nationwide.  Therefore, attorneys can utilize their websites also as a time saving device.

With the proper web design and content, a web site can provide an attorney with:

– Time saved answering questions over and over again. Just send the client to the website to get their answers.

– Time saved in client intake interviews since clients can visit the website, download PDF forms to complete and bring to the office at the time of their appointment.

– Time saved in pre-qualifying clients. For example, if someone is unemployed and just filed a Chapter 7, they may be ineligible to file a Chapter 13. The interactive form on your website would allow visitors to send this information to you for evaluation instead of spending time making the appointment, filling out forms and meeting with the client; just to find out this has all been a waste of time for you as well as the client.

– Clients have the ability to virtually visit the law firm and view videos of the attorney and staff before deciding to make an appointment.  Videos sell services for law firms by developing trust and familiarity before hiring.

– Plus many more.

A SOLUTION FOR LAW FIRMS

Colorado Bankruptcy Training has recently added a unique web design service for attorneys. The major difference between this service and others is that after development of your web site, you will watch an online video that will teach you how to maintain your own website and save a great deal of money.

This is done so that you can login to your administration panel, add pages, update information and correct errors. There is no need to pay a designer to do this for you when the process is simple, quick and only takes seconds.

To find out more about this service which is available for as low as $375, visit:
http://www.coloradobankruptcytraining.com/legal_webdesign.html

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