Marketing With Video

Remember the old saying: A picture is worth a thousand words? Well, a video is worth 10 million words. Videos are essential not only as learning tools but in establishing customer trust which is a big plus in marketing.

Personally I use videos not only for marketing but also in the development of training videos for My Bankruptcy School. Videos have been the top marketing tool that has established my brand and the information below will help you to do the same.

CAMERA OR SCREEN CAPTURE SOFTWARE

If you are making a video where you are talking to the audience The Flip camera is my favorite but your camcorder may also do just fine. The Flip camera is simple to use and does not have all the bells and whistles that you do not need for making simple online videos. Check out:

http://www.theflip.com/en-us/

If you are going to produce a video where you are providing online computer demonstrations the best screen capturing software on the market is Camtasia by Tech Smith but Microsoft also has a free version. Check out:

Camtasia Free Trial
http://www.techsmith.com/

Microsoft Free Screen Recorder
http://snipurl.com/screenrecorder

MICROPHONE

If you are making a video with your camcorder or The Flip camera, the audio is normally very poor for videos. Your camera needs to have an external microphone where you can plug in a lavalier microphone which can be purchased at any Radio Shack for $20 or so.

If you are making a video with screen capturing software, I prefer the Snowball microphone but a good headset mic with a solid USB connection (not wireless) will do a great job also.  Check out:

The Snowball
http://www.bluemic.com/snowball/

Logitech ClearChat™ Comfort USB
http://www.logitech.com/en-us/webcam-communications/internet-headsets-phones/devices/3621

EDITING SOFTWARE

Once you have produced your video you will need to edit it and produce it into a format for viewing on the web. If you purchase Camtasia, the editing software is already built into the program, but there are many free choices as well as software you can purchase. Check out:

Windows Live Movie Maker Software
http://explore.live.com/windows-live-movie-maker

Video Pad Software
http://www.nchsoftware.com/videopad/

Sony Vegas (used by professionals)
http://www.sonycreativesoftware.com/vegassoftware

MARKETING YOUR VIDEO

For marketing, your video should not be longer than 10 minutes, preferably 5 or 6 minutes tops. Below are the links to to the most popular video sites to upload your videos free to share with the world. Just create a free account, login and upload your videos. Step by step instructions are provided all the way:

http://www.youtube.com
http://www.vimeo.com
http://www.myspace.com/videos
http://video.yahoo.com/
http://www.dailymotion.com/us

EXAMPLES TO GET YOU STARTED

Now that you are familiar with all the tools you need to produce your video, you still need some sample videos to view to get some ideas. Below are some that I think will help:

Bankruptcy Attorney Law Firm
http://youtu.be/hJxjh6IQQMs

Paralegal Services
http://youtu.be/wVfWj2sDx1Q

Virtual Assistants
http://youtu.be/ryDs-Nankt8

Screen Captured Training Videos
http://www.youtube.com/user/msvictoriaring

ADVANCE YOUR SKILLS

When I first started producing my own videos I enrolled in the Web Video University and cannot recommend it highly enough. Check it out at:

http://webvideouniversity.com/

Below is a link to a video produced by Web Video University that shows you the simplicity of how to make video galleries on your blog. This will give you a better idea of the excellent training provided:

http://webvideouniversity.com/podcast/video/2011/03/11/how-to-quickly-add-video-galleries-to-wordpress-blogs/

HAVE FUN! VIDEO WILL DEFINITELY HELP YOU SELL PRODUCTS AND SERVICES AND PLACE YOU ABOVE YOUR COMPETITION.

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